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Wednesday, January 10, 2007

You Don't Need Health Insurance!

Seems almost every state of affairs in our lives is centered on communication. Good or bad, the manner we express our thoughts, wants, and needs to each other determines how we live, love, and learn together.

As a cat who is a regular on the seminar circuit, makes a dwell radiocommunication show, an HGTV telecasting show, composes books, columns, and articles, and all the piece runs a booming home review company, I get to make a great amount of communicating. Some of that communicating is by transmitting; some of it is by receiving. After much reflection, I have got come up up to the decision that nil is learned when we transmit, but great additions come from receiving. That is to say, we learn when we listen, not when we speak.

Not a twenty-four hours travels by that Iodine am not listening to Realtors. Most years I listen to more than than a few, some years more than a dozen, and on occasion, I listen to 100s at a single seminar sitting. The things Realtors state me assist me get better. Better at home inspecting, better at dealing with customers, better on the radio, just better at every facet of my professional life! But all that input signal is not without moments. Those minutes range from the astonishing to the zealous, sad to humorous, and superb to well, less than brilliant!

One of my favourite Realtor quotes follow, complete with my ideas and commentary. A disclaimer before we begin, if this peculiar quote sounds like you, cognize that none of what follows is from a single source, but representative of things I hear on a close day-to-day basis.

"You don't need a home inspection, you're getting a home warranty".

Seems to do sense to some that if points are warranted, their status is of small importance. But among the problems with this idea are:

All points that mightiness neglect may not be warranted, and
Items presently not functioning would be exempted from coverage as an existent problem.

When explaining the human relationship of the home review to the home warranty, see the home review to be a physical examination and the guarantee to be wellness insurance. Would you ever anticipate to hear person say, "you don't need a physical exam, you've got wellness insurance"? Doesn't look to do much sense, makes it? That is essentially what we are saying to our clients with the "you don't need a home inspection, you are getting a home warranty" comment!

Let's impudent it around now. How about "you don't need a home warranty, you are getting a home inspection". Here's the medical equivalent, "you don't need wellness insurance, you just had a physical exam"!

Insane!

In so many instances, when I have got been able to explicate a new or complex home related issue to a client in equivalent medical terms, they suddenly get it. They look to understand and are now comfortable. Clearly, most homebuyers are not in the medical profession, but the language is familiar to them. Must be from watching erbium or Marcus Welby reruns!

So be clear in your communication theory with your customers. Be ready and able to clearly joint a compelling statement for anything you wish to say. And above all, EDUCATE your customers. Educate them on why they need a home inspection, a home warranty, or whatever the topic is. Teach them how to take a qualified home inspector. Teach them how to do a good determination on any existent estate topic or issue. They will love you for it!

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